Consumers perception, purchase intention and actual purchase behavior of organic food products
The green concept and the developing of organic food are still in the infant stage in Malaysia. Therefore, there is a need to gain knowledge about the consumer’s behavior towards organic food products. Specifically, this study attempts to examine consumer’s perception, purchase intentions and actual...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Published: |
Society of Interdisciplinary Business Research
2014
|
| Subjects: |