Capturing the actual perceived image of international urban tourist during visitation in Kuala Lumpur
Destination image in Tourism Business District (TBD) especially in designated urban area often fail to capture real tourism image due to the nature that it was pre-conceive and portray from the view of supply side (or authorities and marketer). In other word, inaccurate image have been promoted from...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Penerbit UTM Press
2015
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| Online Access: | http://eprints.utm.my/60137/1/HairulNizamIsmail2015_CapturingtheActualPerceivedImageofInternationalUrban.pdf |