Improving viral marketing campaign via mobile instant messaging (MIM) applications
The emergence of new media provides new opportunities for marketing. Mobile instant messaging (MIM) applications such as WhatsApp and Viber are growing in both number of users and popularity. These applications can be used for viral marketing campaigns. The success of these campaigns depends on reci...
Main Authors: | , |
---|---|
Format: | Conference or Workshop Item |
Published: |
2015
|
Subjects: |