Non-muslim consumers’ halal food product acceptance model
This study aims to propose conceptually the model of Halal product acceptance by the non-Muslim consumers. The model is proposed by reviewing consumer behaviour theories, such as theory of planned behaviour (TPB), the Triandis model (TRIANM), and Halal product acceptance model for the religious soci...
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| Format: | Conference or Workshop Item |
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2015
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| Subjects: |