Customer satisfaction via information and communications technology
This paper attempts to elucidate the importance of Information & Communications Technology (ICT) in Customer Satisfaction. It explores several effects which the ICT has in grooming a new landscape for doing business by organisations. Several ICT innovations are discussed in relations to providin...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2008
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| Online Access: | http://eprints.utm.my/6141/1/Wardah_Zainal_Abidin2008__Customer_satisfaction_via_information_and.pdf |