Manova on print advertising
Print advertising is a common form of marketing communication used for the purpose of solicitation, marketing or promoting. With the presence of print ad elements, the advertisement is enhanced. The objective of the research is to determine the effect of different print ad copy elements on attitude...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/61474/1/NorazlinaIsmail2015_ManovaonPrintAdvertising.pdf |