Digital gamers' attitude towards intention to continue playing digital games

User-centered design of digital games calls for a clear understanding of the mind and the thinking of digital gamers. This understanding is important because it allows digital games designers to create games with the right game dynamics to capture a specific market segment. In the past, digital game...

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Bibliographic Details
Main Authors: Mat Jusoh, Normal, Md. Nor, Khalil, Ismail, Ishak
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.utm.my/61481/1/NormalMatJusoh2014_DigitalGamersAttitudeTowardsIntention.pdf