Digital gamers' attitude towards intention to continue playing digital games
User-centered design of digital games calls for a clear understanding of the mind and the thinking of digital gamers. This understanding is important because it allows digital games designers to create games with the right game dynamics to capture a specific market segment. In the past, digital game...
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/61481/1/NormalMatJusoh2014_DigitalGamersAttitudeTowardsIntention.pdf |
| _version_ | 1796861108770832384 |
|---|---|
| author | Mat Jusoh, Normal Md. Nor, Khalil Ismail, Ishak |
| author_facet | Mat Jusoh, Normal Md. Nor, Khalil Ismail, Ishak |
| author_sort | Mat Jusoh, Normal |
| collection | ePrints |
| description | User-centered design of digital games calls for a clear understanding of the mind and the thinking of digital gamers. This understanding is important because it allows digital games designers to create games with the right game dynamics to capture a specific market segment. In the past, digital games were produced without prior consideration of the human factors which were difficult to define and measure. Fang & Zhao (2010)paved the way towards the use of technology acceptance model to ascertain the degree of emotion flow which induces the desire to continue playing digital games. This paper used snowball sampling (Wright&Stein , 2005; Blernackl , 1981 ) to collect data which was used in the analysis to estimate how compatibility,trialability, observalability and attitude influenced the intention to continue playing digital games and how they affected actual behavior playing digital games. It was found that digital gamers’ attitude towards intention to continue playing digital games wassignificantly influenced by attitude beliefs compatibility and trialability. Observalability of digital games by digital gamers significantly increased intention to continue playing digital games. |
| first_indexed | 2024-03-05T19:51:23Z |
| format | Conference or Workshop Item |
| id | utm.eprints-61481 |
| institution | Universiti Teknologi Malaysia - ePrints |
| language | English |
| last_indexed | 2024-03-05T19:51:23Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | utm.eprints-614812017-04-25T08:33:14Z http://eprints.utm.my/61481/ Digital gamers' attitude towards intention to continue playing digital games Mat Jusoh, Normal Md. Nor, Khalil Ismail, Ishak QA75 Electronic computers. Computer science User-centered design of digital games calls for a clear understanding of the mind and the thinking of digital gamers. This understanding is important because it allows digital games designers to create games with the right game dynamics to capture a specific market segment. In the past, digital games were produced without prior consideration of the human factors which were difficult to define and measure. Fang & Zhao (2010)paved the way towards the use of technology acceptance model to ascertain the degree of emotion flow which induces the desire to continue playing digital games. This paper used snowball sampling (Wright&Stein , 2005; Blernackl , 1981 ) to collect data which was used in the analysis to estimate how compatibility,trialability, observalability and attitude influenced the intention to continue playing digital games and how they affected actual behavior playing digital games. It was found that digital gamers’ attitude towards intention to continue playing digital games wassignificantly influenced by attitude beliefs compatibility and trialability. Observalability of digital games by digital gamers significantly increased intention to continue playing digital games. 2014 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.utm.my/61481/1/NormalMatJusoh2014_DigitalGamersAttitudeTowardsIntention.pdf Mat Jusoh, Normal and Md. Nor, Khalil and Ismail, Ishak (2014) Digital gamers' attitude towards intention to continue playing digital games. In: 3rd International Conference On Interactive Digital Media, 2-4 Dec, 2014, Johor Bahru, Malaysia. |
| spellingShingle | QA75 Electronic computers. Computer science Mat Jusoh, Normal Md. Nor, Khalil Ismail, Ishak Digital gamers' attitude towards intention to continue playing digital games |
| title | Digital gamers' attitude towards intention to continue playing digital games |
| title_full | Digital gamers' attitude towards intention to continue playing digital games |
| title_fullStr | Digital gamers' attitude towards intention to continue playing digital games |
| title_full_unstemmed | Digital gamers' attitude towards intention to continue playing digital games |
| title_short | Digital gamers' attitude towards intention to continue playing digital games |
| title_sort | digital gamers attitude towards intention to continue playing digital games |
| topic | QA75 Electronic computers. Computer science |
| url | http://eprints.utm.my/61481/1/NormalMatJusoh2014_DigitalGamersAttitudeTowardsIntention.pdf |
| work_keys_str_mv | AT matjusohnormal digitalgamersattitudetowardsintentiontocontinueplayingdigitalgames AT mdnorkhalil digitalgamersattitudetowardsintentiontocontinueplayingdigitalgames AT ismailishak digitalgamersattitudetowardsintentiontocontinueplayingdigitalgames |