A conceptual model for individual level implementation of market orientation
The objective of this paper is to investigate the antecedents and consequences of Individual Market Orientation (I-MO). The intention is to construct a new conceptual model that can be tested empirically through SMEs in the Less Developed Countries (LDCs). Studying Market Orientation concept in LDCs...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/62022/1/RohaizatBaharun2015_AConceptualmodelforIndividualLevel.pdf |