Social media and relationship marketing strategies of Malaysian car brands
Objectives: This paper aimed to provide an overview of social media marketing strategies used by Malaysian car brands and analysis of their success. Method: Data collected through content analysis method to the top 10 Malaysian car brands’ website and their Facebook platform. Findings: This study fo...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Indian Society for Education and Environment & Informatics Publishing Limited
2016
|
| Subjects: |