Business-to-customer (B2C) electronic commerce: an implementation process view
In spite of the many studies conducted on B2C e-commerce implementation, prior studies have presumed B2C e-commerce implementation to be a “plug and play” exercise rather than process based. Consequently, many of these initiatives have failed to deliver the benefits expected for e-commerce companies...
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| Format: | Conference or Workshop Item |
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IEEE
2016
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