Business-to-customer (B2C) electronic commerce: an implementation process view
In spite of the many studies conducted on B2C e-commerce implementation, prior studies have presumed B2C e-commerce implementation to be a “plug and play” exercise rather than process based. Consequently, many of these initiatives have failed to deliver the benefits expected for e-commerce companies...
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| Format: | Conference or Workshop Item |
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IEEE
2016
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| _version_ | 1796861551938895872 |
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| author | Bahari, Mahadi A. Iahad, Noorminshah Deborah, Libu Paris |
| author_facet | Bahari, Mahadi A. Iahad, Noorminshah Deborah, Libu Paris |
| author_sort | Bahari, Mahadi |
| collection | ePrints |
| description | In spite of the many studies conducted on B2C e-commerce implementation, prior studies have presumed B2C e-commerce implementation to be a “plug and play” exercise rather than process based. Consequently, many of these initiatives have failed to deliver the benefits expected for e-commerce companies. Therefore, it is now important to revisit the literature in order to understand the process of implementation by exploring the relevant factors for each phase of B2C e-commerce implementation. To locate papers that represent the topic adequately, full-text papers in ABI/INFORM, Elsevier, Emerald and ScieneDirect search archives published between 2006 and 2015 were selected. The keywords employed in the academic search were limited in extent to the title and body text search by selecting keywords, namely, 1) e-commerce implementation and 2) B2C e-commerce implementation. Based on a content analysis of the reviewed literature, this paper has identified 19 (nineteen) factors that contribute to the implementation process of B2C e-commerce systems. All these factors were then mapped into the implementation process which corresponding phases in Kotter's model that were guided by academic literature and organizational success stories (i.e., four case studies that were most relevant to the research context were reviewed). A conceptual framework is then proposed, which contributes to the theoretical understanding of B2C e-commerce implementation process studies. |
| first_indexed | 2024-03-05T19:58:08Z |
| format | Conference or Workshop Item |
| id | utm.eprints-66901 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T19:58:08Z |
| publishDate | 2016 |
| publisher | IEEE |
| record_format | dspace |
| spelling | utm.eprints-669012017-07-06T06:22:25Z http://eprints.utm.my/66901/ Business-to-customer (B2C) electronic commerce: an implementation process view Bahari, Mahadi A. Iahad, Noorminshah Deborah, Libu Paris QA75 Electronic computers. Computer science In spite of the many studies conducted on B2C e-commerce implementation, prior studies have presumed B2C e-commerce implementation to be a “plug and play” exercise rather than process based. Consequently, many of these initiatives have failed to deliver the benefits expected for e-commerce companies. Therefore, it is now important to revisit the literature in order to understand the process of implementation by exploring the relevant factors for each phase of B2C e-commerce implementation. To locate papers that represent the topic adequately, full-text papers in ABI/INFORM, Elsevier, Emerald and ScieneDirect search archives published between 2006 and 2015 were selected. The keywords employed in the academic search were limited in extent to the title and body text search by selecting keywords, namely, 1) e-commerce implementation and 2) B2C e-commerce implementation. Based on a content analysis of the reviewed literature, this paper has identified 19 (nineteen) factors that contribute to the implementation process of B2C e-commerce systems. All these factors were then mapped into the implementation process which corresponding phases in Kotter's model that were guided by academic literature and organizational success stories (i.e., four case studies that were most relevant to the research context were reviewed). A conceptual framework is then proposed, which contributes to the theoretical understanding of B2C e-commerce implementation process studies. IEEE 2016-01-12 Conference or Workshop Item PeerReviewed Bahari, Mahadi and A. Iahad, Noorminshah and Deborah, Libu Paris (2016) Business-to-customer (B2C) electronic commerce: an implementation process view. In: 3rd International Conference on Computer and Information Sciences, ICCOINS 2016 - Proceedings, 15-17 Aug, 2016, Kuala Lumpur, Malaysia. http://dx.doi.org/ 10.1109/ICCOINS.2016.7783182 |
| spellingShingle | QA75 Electronic computers. Computer science Bahari, Mahadi A. Iahad, Noorminshah Deborah, Libu Paris Business-to-customer (B2C) electronic commerce: an implementation process view |
| title | Business-to-customer (B2C) electronic commerce: an implementation process view |
| title_full | Business-to-customer (B2C) electronic commerce: an implementation process view |
| title_fullStr | Business-to-customer (B2C) electronic commerce: an implementation process view |
| title_full_unstemmed | Business-to-customer (B2C) electronic commerce: an implementation process view |
| title_short | Business-to-customer (B2C) electronic commerce: an implementation process view |
| title_sort | business to customer b2c electronic commerce an implementation process view |
| topic | QA75 Electronic computers. Computer science |
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