Service quality and customers trust, moderating role of personality traits
Customers’ trust is an inevitable asset for organizations. The long-term relationship of customer-organization depends upon the presence of customers’ trust on the organization. It’s a delicate sense of feeling derived from quality and commitment of the organizations to meet customers’ expectations....
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| Format: | Article |
| Language: | English |
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Penerbit UTM Press
2016
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| Online Access: | http://eprints.utm.my/68201/1/MuhammadAhmad2016_ServiceQualityandCustomersTrust.pdf |