Determinants of the channel selection and choice intention: a marketing perspective
The current study is an effort to explore the effect of attitude and subjective norm (SN) on channel intention in Malaysia. Theory reasoned of action (TRA) was used in this regard. The survey instrument was administered to the Malaysian consumers. The respondents had to meet the criterion of shoppin...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Inderscience Enterprises Ltd.
2016
|
| Subjects: |