Eye tracking application on emotion analysis for marketing strategy

This paper present on understanding the human behavior with eye tracking studies related to consumer cognition in marketing product. The study of human behavior using eye tracking is a growing multidisciplinary field that links electronics, psychology and cognitive science to study the human behavio...

Full description

Bibliographic Details
Main Authors: Zamani, H., Abas, A., M. Amin, M. K.
Format: Article
Published: Universiti Teknikal Malaysia Melaka 2016
Subjects: