Eye tracking application on emotion analysis for marketing strategy
This paper present on understanding the human behavior with eye tracking studies related to consumer cognition in marketing product. The study of human behavior using eye tracking is a growing multidisciplinary field that links electronics, psychology and cognitive science to study the human behavio...
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| Format: | Article |
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Universiti Teknikal Malaysia Melaka
2016
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| _version_ | 1796861811806437376 |
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| author | Zamani, H. Abas, A. M. Amin, M. K. |
| author_facet | Zamani, H. Abas, A. M. Amin, M. K. |
| author_sort | Zamani, H. |
| collection | ePrints |
| description | This paper present on understanding the human behavior with eye tracking studies related to consumer cognition in marketing product. The study of human behavior using eye tracking is a growing multidisciplinary field that links electronics, psychology and cognitive science to study the human behavior on problem solving and decision making. In this paper, we particularly investigate the human behavior in consumer cognition. We conducted experiments to track the human eyes by using the Tobii TX300 eye tracker. The eye-mind relationship can help to use eye motions activity measurements expressing to some degree about human behavior. The result shows that the visual attention of human is very much related to the cognition of the products. |
| first_indexed | 2024-03-05T20:02:04Z |
| format | Article |
| id | utm.eprints-71702 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T20:02:04Z |
| publishDate | 2016 |
| publisher | Universiti Teknikal Malaysia Melaka |
| record_format | dspace |
| spelling | utm.eprints-717022017-11-15T04:44:55Z http://eprints.utm.my/71702/ Eye tracking application on emotion analysis for marketing strategy Zamani, H. Abas, A. M. Amin, M. K. HB615-715 Entrepreneurship. Risk and uncertainty. Property This paper present on understanding the human behavior with eye tracking studies related to consumer cognition in marketing product. The study of human behavior using eye tracking is a growing multidisciplinary field that links electronics, psychology and cognitive science to study the human behavior on problem solving and decision making. In this paper, we particularly investigate the human behavior in consumer cognition. We conducted experiments to track the human eyes by using the Tobii TX300 eye tracker. The eye-mind relationship can help to use eye motions activity measurements expressing to some degree about human behavior. The result shows that the visual attention of human is very much related to the cognition of the products. Universiti Teknikal Malaysia Melaka 2016 Article PeerReviewed Zamani, H. and Abas, A. and M. Amin, M. K. (2016) Eye tracking application on emotion analysis for marketing strategy. Journal of Telecommunication, Electronic and Computer Engineering, 8 (11). pp. 87-91. ISSN 2180-1843 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85011382822&partnerID=40&md5=d235b79ab740ffae10f44732a01204e7 |
| spellingShingle | HB615-715 Entrepreneurship. Risk and uncertainty. Property Zamani, H. Abas, A. M. Amin, M. K. Eye tracking application on emotion analysis for marketing strategy |
| title | Eye tracking application on emotion analysis for marketing strategy |
| title_full | Eye tracking application on emotion analysis for marketing strategy |
| title_fullStr | Eye tracking application on emotion analysis for marketing strategy |
| title_full_unstemmed | Eye tracking application on emotion analysis for marketing strategy |
| title_short | Eye tracking application on emotion analysis for marketing strategy |
| title_sort | eye tracking application on emotion analysis for marketing strategy |
| topic | HB615-715 Entrepreneurship. Risk and uncertainty. Property |
| work_keys_str_mv | AT zamanih eyetrackingapplicationonemotionanalysisformarketingstrategy AT abasa eyetrackingapplicationonemotionanalysisformarketingstrategy AT maminmk eyetrackingapplicationonemotionanalysisformarketingstrategy |