Social learning approach in designing persuasive e-commerce recommender system model
Intention to purchase in existing online business practice is learned through observation of information display by online seller. The emergent growth of persuasive technologies currently holds a great potential in driving a positive influence towards consumer purchase behavior. But to date, there i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Research Publishing Network
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/72181/1/AbRazakCheHussin2016_SocialLearningApproachinDesigningPersuasive.pdf |