A conceptual study: muslim tourists’ perceived value in sharia compliant hotels (SCH) in Malaysia
The increasing Muslim population worldwide has directly resulted to the growth of demand for Islamic product and services. In responding to this, the Sharia Compliant Hotel (SCH) is a new type of hotel that has been introduced by hoteliers to cater the needs of Muslim tourists in Malaysia. Perceived...
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| Format: | Conference or Workshop Item |
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CRC Press/Balkema
2016
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