Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia
The nature of humans is to return from traveling with a souvenirs of the experience. The purchase of souvenirs by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. The purpose of this study is to identify souvenirs purchase patterns of foreign...
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| Format: | Thesis |
| Language: | English |
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2007
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| Online Access: | http://eprints.utm.my/7363/1/ZaitonSarmanMFAB2007.pdf |