The concept of using reflexivity theory to examine the perception of sustainable efforts towards event greening

Event management is all about the experience. People who attend events do so because they view an event as something unique and enjoyable. This study is focused on event greening which begins with education of the attendees on what are the characteristics of a “green event.” Due to the phenomenologi...

Full description

Bibliographic Details
Main Authors: Ahmad, N. L., Mahmood, N. H. N., Rashid, W. E. W., Yunus, N. A. M.
Format: Article
Published: American Scientific Publishers 2017
Subjects: