Effective sales training in a direct selling organization
The study examined the effectiveness of sales training in a direct selling organization. Using a three stage model of effective training, sales managers determined the training needs assessment, transfer of training and training evaluation. Interview respondents consist of sales managers who are res...
Main Authors: | Zaki, E. B. E. M., Rizal, A. M., Kamarudin, S., Husin, M. M., Sahimi, M. |
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Format: | Article |
Published: |
American Scientific Publishers
2017
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Subjects: |
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