Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market
Purpose: Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to...
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| Format: | Article |
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Emerald Group Publishing Ltd.
2017
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