Mediating effects of students’ social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses
Purpose: The purpose of this paper is to offer empirical evidence on the role of self-esteem and social bonding in explaining citizenship behaviour of students at international university branch campuses (IBCs). Design/methodology/approach: A sample of 400 students from four IBCs in Malaysia was adm...
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| Format: | Article |
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Emerald Group Publishing Ltd.
2017
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