Effect of customer perceived value on customer relationship management performance in automobile industry in Iran
Based on relationship marketing theory and consumption experience theory, this research examines the relationship between customers perceived value with customer relationship management (CRM) performance. Despite myriad studies on customer values on CRM performance, studies tend to focus only on the...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://eprints.utm.my/77968/1/ZahraEhsaniPFM2015.pdf |