Factors influencing destination food image in Penang World Heritage Site
This study aims to investigate the relationship of destination food image has on the preference and intention to eat of Penang food among tourist. As Penang is well known for food tourism, it is important to identify the cognitive images that influence the preference and intention to eat specificall...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://eprints.utm.my/78622/1/UngEanNaMFAB2016.pdf |