The relationships between corporate social responsibility, service quality, customer satisfaction, consumer rights awareness and repurchase intention
Research efforts at investigating the effects o f perceived corporate social responsibility (CSR) on consumer behaviour have received increased attention within the last two decades. Findings from these studies have however been inconsistent regarding the extent to which perceived CSR directly influ...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://eprints.utm.my/78644/1/KamarudeenBabatundeBelloPFM2017.pdf |