The role of patron dining experience and emotions on relationship quality in chain restaurant industry
Purpose: This paper investigates the role of patron dining experience (PDE) and emotions on relationship quality in the chain restaurant industry. Design/methodology: Stratified random sampling method was used where questionnaires were distributed to the respondents in 16 selected 'Kopitiam...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
OmniaScience
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/79822/1/LoYingTuan2018_TheRoleofPatronDiningExperience.pdf |