The role of patron dining experience and emotions on relationship quality in chain restaurant industry

The role of patron dining experience and emotions on relationship quality in chain restaurant industry

Purpose: This paper investigates the role of patron dining experience (PDE) and emotions on relationship quality in the chain restaurant industry. Design/methodology: Stratified random sampling method was used where questionnaires were distributed to the respondents in 16 selected 'Kopitiam...

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Bibliographic Details
Main Authors:	Lo, Y. T., Awang, S. R., Jusoh, A., Nor, K. M., Soehod, K.
Format:	Article
Language:	English
Published:	OmniaScience 2018
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.utm.my/79822/1/LoYingTuan2018_TheRoleofPatronDiningExperience.pdf

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