Muslim intention to participate into family takaful scheme : a study using decomposed theory of planned behavior in Klang Valley, Malaysia
Malaysian takaful market has been established more than 25 years ago. However, untapped market still exists. Besides, the penetration rate and contribution from society in the country are lower compared to other countries. With so many family takaful schemes available, it is questionable why the maj...
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Format: | Thesis |
Language: | English |
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2014
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Online Access: | http://eprints.utm.my/81094/1/MaizaitulaidawatiMdHusinPUM2014.pdf |