The influence of trust on internet banking acceptance
The theory of diffusion of innovation (IDT) has been widely used to examine factors that influence an individual to adopt an innovation or a new technology. In online environment, trust has been suggested to play an important role in influencing one’s acceptance of an innovation. The purpose of th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://eprints.utm.my/8136/1/KMNoor2007-The_Influence_of_Trust_On.pdf |