Information communication technology adoption and business performance of tour operators in malaysia
The survival of tour operators depends very much on their adaptation to changes in tourists’ preferences and demands. Previous studies have shown mixed findings on the adoption ability of tour operators of different adopter categories namely innovator, early adopter, early or late majority, and lagg...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://eprints.utm.my/81622/1/ZatulIffahMohdFuzaP2019.pdf |