Exploring the implementation of islamic friendly hotel practices in Malaysia
The increasing demand on Islamic products and services has led hoteliers in Malaysia to provide more Islamic friendly hotel services to fulfil the Muslim tourists’ needs. Therefore, this study examined the implementation of the concept of Islamic friendly hotel at selected hotels in Malaysia. Despit...
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Format: | Thesis |
Language: | English |
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2017
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Online Access: | http://eprints.utm.my/81726/1/NorZafirMdSallehPFM2017.pdf |