Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach
Purpose: The purpose of this paper is to examine the effect of perceived quality on intention to revisit coffee concept shops among regular and irregular consumers. Specifically, the framework developed by Pine and Gilmore (2000) is adopted to look into the effect of product, service and experience...
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| Format: | Article |
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Emerald Group Publishing Ltd.
2018
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