Application model of k-means clustering: insights into promotion strategy of vocational high school

Admission process is required in promoting the strategy to achieve the target. Through determining the strategic promotion, minimizing the cost in the marketing process could be reached with determining the appropriate promotion strategy. Data mining techniques in this initiative were applied to ach...

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Bibliographic Details
Main Authors: Abadi, Satria, Mat The, Kamarul Shukri, Mohd. Nasir, Badlihisham, Huda, Miftachul, Ivanova, Natalie L., Sari, Thia Indra, Maseleno, Andino, Satria, Fiqih, Muslihudin, Muhamad
Format: Article
Language:English
Published: Science Publishing Corporation Inc. 2018
Subjects:
Online Access:http://eprints.utm.my/84766/1/BadlihishamMohd2018_ApplicationModelofKmeansClusteringInsights.pdf