Travelers decision making using online review in social network sites: a case on TripAdvisor
Digital technology and social media have brought numerous benefits to human society. TripAdvisor, which runs on user-generated content, provides a platform for travelers to socialize their opinions on several aspects of hotels. Recommendation agents have played an important role for hotel recommenda...
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| Format: | Article |
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Elsevier B.V.
2018
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