Perception of young generation on the importance and performance of gamification in tourism
Gamification is not a new concept introduced, it has been implemented not only in tourism industry but also in others field including education, business and marketing campaign and health sector. Games and entertainment centres is fun, excitement and experience industry as people are looking to more...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://eprints.utm.my/85997/1/MohdAizuddeenMohammadMFABU2019.pdf |