Factors affecting car purchase intention among undergraduates in Malaysia
Young graduates made up 15.6% of the overall employment population in Malaysia. Thus, the demand of new car purchase by young graduates in Malaysia constitutes an important market segment for automotive industry within the country. Hence, this research aims to explore the impact of new car purchase...
| Main Authors: | , , , , , |
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| Format: | Article |
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Human Resource Management Academic Research Society
2018
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