Crafting a successful seller-customerrelationship for sports product: AHP fuzzy approach

Purpose: The purpose of this paper is to investigate the criteria of successful salespersons, which is important to enhance in store customer experience. Method: Employed two phase sequential exploratory design, qualitative and quantitative data were collected using purposive sampling technique. For...

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Bibliographic Details
Main Authors: Boroujerdi, Saeed Sadeghi, Md. Husin, Maizaitulaidawati, Mansouri, Hossein
Format: Article
Published: Allameh Tabatabai'i University 2020
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