Introducing halal food knowledge to the non-Muslim consumers in Malaysia (Its effect on attitude and purchase intention)
Health benefits become the main reason for the non-Muslim consumers to consume halal food. However, the non-Muslim consumers perceive that the Islamic slaughtering method is inhumane, at the same time. As a result, inconclusive findings are identified within the literatures leading to the need to ad...
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Atlantis Press
2020
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