Neuromarketing approach: an overview and future research direction
Neuromarketing is the embryonic field of marketing science. Despite being controversial, it remains the most promising field to study genuine consumers’ responses in front of the marketing stimuli such as sound, brand and so forth. Therefore, neuromarketing aims to study the relevant part in the hu...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
JATIT
2020
|
| Subjects: |