Market coopetition: implications of religious identity in creating value added partnership within halal mart retailers
Purpose: The purpose of this paper is to explore coopetition, a strategy that combines cooperation and competition, in addressing relationships between small grocery retailers. Using coopetition as an underlying concept, this study examines how religious influences play a role in determining busines...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2019
|
| Subjects: |