Perceived effective sanctions and its effect on customer initial trust in an online vendor: a conceptual paper
Perceived effective sanction, in this study, refer to perception that the customers have the ability to impose punishment on the vendor if the vendor does not fulfill his or her promises. This paper is aimed to examine the effect of perceived effective sanctions on trusting beliefs and trusting inte...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Reader Insight
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/88351/1/KhalilMdNor2019_PerceivedEffectiveSanctionsanditsEffect.pdf |