Perceived effective sanctions and its effect on customer initial trust in an online vendor: a conceptual paper

Perceived effective sanction, in this study, refer to perception that the customers have the ability to impose punishment on the vendor if the vendor does not fulfill his or her promises. This paper is aimed to examine the effect of perceived effective sanctions on trusting beliefs and trusting inte...

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Bibliographic Details
Main Authors: Wong, Chiet Bing, Md. Nor, Khalil
Format: Article
Language:English
Published: Reader Insight 2019
Subjects:
Online Access:http://eprints.utm.my/88351/1/KhalilMdNor2019_PerceivedEffectiveSanctionsanditsEffect.pdf