Big data analytics and firm performance: a systematic review
The literature on big data analytics and firm performance is still fragmented and lacking in attempts to integrate the current studies' results. This study aims to provide a systematic review of contributions related to big data analytics and firm performance. The authors assess papers listed i...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/89462/1/ParisaMaroufkhani2019_BigDataAnalyticsandFirmPerformance.pdf |