Halal food credence: do the Malaysian non-Muslim consumers hesitate?
Purpose: The purpose of this paper is to introduce the variable of halal food knowledge (HFK) into the theory of planned behavior framework to investigate Malaysian non-Muslim consumers’ decision-making process in purchasing halal food. Design/methodology/approach: Data were collected through 350 di...
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| Format: | Article |
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Emerald Group Publishing Ltd.
2020
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