Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
Purpose: Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To fulfill this gap, this study aims to shed some light on the impact of ha...
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| Format: | Article |
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Emerald Group Holdings Ltd.
2019
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