Linking consumer trust perception in constructing an e-commerce trust model
Trust issues is still considered as a main obstacle in the implementation of eCommerce Due to the increasing numbers of cyber crimes committed today, consumers are faced with doubt to engage in online shopping. As a safety precaution, consumers will take certain measures to protect their information...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press
2008
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| Subjects: | |
| Online Access: | http://eprints.utm.my/9425/1/NurZailanOthman2008_LinkingConsumerTrustPerception.pdf |