Linking consumer trust perception in constructing an e-commerce trust model

Trust issues is still considered as a main obstacle in the implementation of eCommerce Due to the increasing numbers of cyber crimes committed today, consumers are faced with doubt to engage in online shopping. As a safety precaution, consumers will take certain measures to protect their information...

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Main Authors: Che Hussin, Ab. Razak, Othman, Nur Zailan, Mohamed Dahlan, Halina
Format: Article
Language:English
Published: Penerbit UTM Press 2008
Subjects:
Online Access:http://eprints.utm.my/9425/1/NurZailanOthman2008_LinkingConsumerTrustPerception.pdf
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author Che Hussin, Ab. Razak
Othman, Nur Zailan
Mohamed Dahlan, Halina
author_facet Che Hussin, Ab. Razak
Othman, Nur Zailan
Mohamed Dahlan, Halina
author_sort Che Hussin, Ab. Razak
collection ePrints
description Trust issues is still considered as a main obstacle in the implementation of eCommerce Due to the increasing numbers of cyber crimes committed today, consumers are faced with doubt to engage in online shopping. As a safety precaution, consumers will take certain measures to protect their information by evaluating and assessing these websites trustworthiness before an actual purchase occurs. This paper describes a model that examines the elements related to online consumer behavior and to investigate this behavior towards building and increasing trust. The applicability of the model was tested in attempt to view consumers' acceptance towards the model and its component. The fmdings indicate the respondents are aware of the trust issue surrounding e-Commerce implementation as they accept and agreed with the model and its components.
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spelling utm.eprints-94252017-11-01T04:17:21Z http://eprints.utm.my/9425/ Linking consumer trust perception in constructing an e-commerce trust model Che Hussin, Ab. Razak Othman, Nur Zailan Mohamed Dahlan, Halina QA75 Electronic computers. Computer science Trust issues is still considered as a main obstacle in the implementation of eCommerce Due to the increasing numbers of cyber crimes committed today, consumers are faced with doubt to engage in online shopping. As a safety precaution, consumers will take certain measures to protect their information by evaluating and assessing these websites trustworthiness before an actual purchase occurs. This paper describes a model that examines the elements related to online consumer behavior and to investigate this behavior towards building and increasing trust. The applicability of the model was tested in attempt to view consumers' acceptance towards the model and its component. The fmdings indicate the respondents are aware of the trust issue surrounding e-Commerce implementation as they accept and agreed with the model and its components. Penerbit UTM Press 2008-12 Article PeerReviewed application/pdf en http://eprints.utm.my/9425/1/NurZailanOthman2008_LinkingConsumerTrustPerception.pdf Che Hussin, Ab. Razak and Othman, Nur Zailan and Mohamed Dahlan, Halina (2008) Linking consumer trust perception in constructing an e-commerce trust model. Jurnal Teknologi Maklumat, 20 (2). pp. 52-64. ISSN 0128-3790
spellingShingle QA75 Electronic computers. Computer science
Che Hussin, Ab. Razak
Othman, Nur Zailan
Mohamed Dahlan, Halina
Linking consumer trust perception in constructing an e-commerce trust model
title Linking consumer trust perception in constructing an e-commerce trust model
title_full Linking consumer trust perception in constructing an e-commerce trust model
title_fullStr Linking consumer trust perception in constructing an e-commerce trust model
title_full_unstemmed Linking consumer trust perception in constructing an e-commerce trust model
title_short Linking consumer trust perception in constructing an e-commerce trust model
title_sort linking consumer trust perception in constructing an e commerce trust model
topic QA75 Electronic computers. Computer science
url http://eprints.utm.my/9425/1/NurZailanOthman2008_LinkingConsumerTrustPerception.pdf
work_keys_str_mv AT chehussinabrazak linkingconsumertrustperceptioninconstructinganecommercetrustmodel
AT othmannurzailan linkingconsumertrustperceptioninconstructinganecommercetrustmodel
AT mohameddahlanhalina linkingconsumertrustperceptioninconstructinganecommercetrustmodel