Measuring service quality using SERVQUAL model : a case study of e-retailing in Iran

Service quality is a concept that has aroused considerable interest and debate in the research literature because of the difficulties in both defining and measuring it with no overall consensus emerging on either. Customer satisfaction and service quality are often treated together as functions of c...

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Detalhes bibliográficos
Autor principal: Siadat, Seyed Hossein
Formato: Thesis
Idioma:English
Publicado em: 2008
Assuntos:
Acesso em linha:http://eprints.utm.my/9514/1/SuzianaSamuntinFSKSM2008.pdf