LibQUAL 2004 : instrumen pengukuran jurang kualiti perkhidmatan Perpustakaan Sultanah Zanariah, Universiti Teknologi Malaysia

Academic libraries are facing two major challenges which are global digital environment and increasing competetion. They must improve the quality of their services in order to survive. Alternative approches to measure quality emerge in the business sector. Specifically, through marketing research th...

全面介绍

书目详细资料
主要作者: Muhamad Akhir, Siti Fatimah
格式: Thesis
语言:English
出版: 2008
主题:
在线阅读:http://eprints.utm.my/9585/1/SitiFatimahMFKSG2008.pdf