To buy or not to buy organic food: evaluating the moderating effect of gender using PLS-MGA
Grounded in the theory of planned behaviour (TPB) and norm activation model (NAM) this study aim to examine the effect of factors such as attitude, subjective norm, perceived behavioural control and moral norm that may motivate consumer to purchase organic food in the context of Malaysia. Additional...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/95864/1/FarzanaQuoquab2021_ToBuyorNottoBuyOrganicFood.pdf |